Advertising is one of those fields I considered using as a stepping stone toward my dream job as head writer and Weekend Update anchor at Saturday Night Live. Agency positions are hard to get without the right connections, though, and I suppose managers are less than eager to hire someone who would expressly rather be somewhere else. Nevertheless, I know I could write better ad copy than much of what’s been on TV over the last decade or so.
As an adult boomerang kid of Boomer parents who still have cable, I probably see more commercials on a daily basis than most people in the tail-end Millennial/elderly Gen Z bubble. My tolerance for repetition is quite high—one joy of being on the spectrum—so an ad has to be pretty damn irritating for me to dislike it. The ones that irk me the most tend to contain egregious grammatical errors, bad acting that’s not bad enough to be funny, and extremely clunky rhymes. For some reason, there’s been a recent uptick in the last of these.
Continue reading “The Prime Time Rhyme Paradigm”
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